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Step 1: Stop Calling It a Diet This isn’t a diet. It’s not a lifestyle. It’s just… eating slightly differently. Don’t overthink it. Step 2: Pick Your Two Easy Meals Breakfast and lunch are your low-hanging fruit. Most people already eat cereal, toast, oatmeal, or fruit for breakfast. Already plant-based. Done. Lunch? Sandwiches, salads, wraps. Easy swaps: Hummus instead of deli meat Peanut butter instead of cheese Beans instead of chicken Boom. You’re at 66% without even trying. ...

Why Not 100%? Let’s get this out of the way: going fully vegan is great. If you can do it, more power to you. But most people can’t. Or won’t. And shaming them hasn’t worked. Here’s what the numbers actually say. The Environmental Math The average person in the UK eats about 80kg of meat per year. If everyone went fully vegan overnight, we’d reduce food-related carbon emissions by roughly 70%. ...