75% IS ENOUGH

Eat mostly plants. Skip the guilt. Make a difference.

1
person going 100% vegan
VS
 
4
people going 75% plant-based

The second option is 3× the impact — and it's achievable for everyone.

🍳 Featured Recipes

View all →
🥗

75% Bolognaise

⏱️ 20 minutes 📊 Intermediate 💰 ~£12

The Philosophy in a Bowl

This is it. The recipe that proves the 75% approach works.

75% plant-based …

⭐ Signature
🥗

75% Chili

⏱️ 15 minutes 📊 Beginner 💰 ~£10

The One-Pot Wonder

Chili is already halfway there. Most good chili recipes are loaded with beans and …

🥗

75% Meatballs

⏱️ 20 minutes 📊 Intermediate 💰 ~£9

The Meatball Problem

Meatballs are sacred. Touch them wrong and people riot.

So we didn’t …

🌱 The Philosophy

"You don't need to be perfect. You need to be consistent.
You don't need to convert. You need to reduce.
You don't need guilt. You need practical strategies."

Progress over perfection. That's the whole idea.

Read the full philosophy →

🎵 The 75% Vegan Soundtrack

Music from the movement. Listen while you cook.

📝 Latest from the Blog

View all →

How to Start the 75% Approach (Without Overthinking It)

Step 1: Stop Calling It a Diet

This isn’t a diet. It’s not a lifestyle. It’s just… eating slightly differently. Don’t …

Read more →

The Math Behind 75%

Why Not 100%?

Let’s get this out of the way: going fully vegan is great. If you can do it, more power to you. But most people can’t. Or …

Read more →

Ready to start?

No commitment. No conversion. Just eat a bit more plants.

Browse Recipes →