How to Start the 75% Approach (Without Overthinking It)
Simple steps to start eating 75% plant-based without overthinking it. No rigid rules, no perfection required - just practical changes that stick.
Read more →1
person going 100% vegan
VS
4
people going 75% plant-based
The second option is 3× the impact — and it's achievable for everyone.
🍳 Featured Recipes
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75% Bolognaise
The signature 75% Vegan recipe. 75% plant protein, 25% beef. You can't tell the difference.
⭐ Signature
75% Chili
A big-batch chili that's 75% beans and veg, 25% beef. Feeds a crowd, freezes brilliantly, tastes like the real deal.
75% Meatballs
Proper meatballs with 75% plant protein. Lentils and oats give the texture, beef gives the flavor. Your nonna would …
🌱 The Philosophy
"You don't need to be perfect. You need to be consistent.
You don't need to convert. You need to reduce.
You don't need guilt. You need practical strategies."
Progress over perfection. That's the whole idea.
Read the full philosophy →🎵 The 75% Vegan Soundtrack
Music from the movement. Listen while you cook.
📝 Latest from the Blog
View all →The Math Behind 75%
Why 75% plant-based is the sweet spot. The numbers, the science, and why perfection is the enemy of progress.
Read more →Ready to start?
Cook big. Freeze smart. Be kind to your future self — and the planet.
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